New role, same company: Career progression at Delivery ...
16.05.22 by Louise Byrnes
I’m working as an Online Content Strategist.
This in a nutshell = creating strategy for anything that touches digital. Tangible examples include helping our brands plan campaigns, running content workshops and brainstorms, keeping a close eye on new platforms and digi-developments, and developing frameworks that make executing easier.
My team is very new, which is an über exciting opportunity: already we’ve doubled in size to include PR, influencer, audio and editorial content.
I’d heard from friends in Berlin that it had a great employer reputation. I checked out the YouTube channels (central and the brands) and really liked the culture, the people and the creative work.
The best bit came actually AFTER I applied though – the case study really excited me and I genuinely had a blast working on it. I figured that if the day-to-day was even half as satisfying, it’d be a great career.
Frankly, it was tough. The people team did an unbelievable job bringing everything online, but it’s a strange experience still not having met a lot of my colleagues face-to-face. It’s a great testament to the adaptability of people though, and I’m grateful we live in the days of digital tools like slack and (although this is painful to say) Zoom.
Too tough to answer in one point. So:
I don’t know if there’s any such thing at DH! But generally, it’d look something like:
There are two consistencies every day:
A two-part answer:
Seems obvious, but there’s little better than seeing an idea go from a flicker to a fully-fledged campaign– one that everyone’s really proud of. I love watching how audiences then navigate the content and seeing the reaction online.
The relationship-building side is another great aspect. I’m working with people all over the world every day, and it’s such a great window into other cultures, cuisines, ways of life, ways of thinking. It really helps that the local teams are all very interesting and talented people who are impossible to not get along with.
I’ve found our kitchen concepts (brands created in house) some of the most interesting to work on: there’s something very compelling about starting at zero and bringing innovation to market. There’s also another project with one of our MENA brands in the pipeline I’m very excited about… no spoilers!
I think audio-first social networks will increase in popularity: I also think monetisation or even freemium social networks will start to be explored more freely. I think privacy debates will fundamentally change ads and personalisation opportunities, and I think in-platform shopping will be further emphasized and improved.
Load yourself up with tools to make it as fast and friction-free as possible: chrome extensions that can cut your content analysis in half, frameworks that make it easier to come up with great ideas at short notice, etc.
More than anything, spend a lot of time online. Bring work to the channels you’re already on the most – follow brand accounts, sign up to newsletters so you have inspo already waiting in your inbox at the start of the day. The more time you spend looking at what other brands, publishers and people do online, the quicker you learn and the better you’ll be.
I also think generally being positive, open-minded and excited about ideas and possibilities is essential. Content is exciting: crafting content that moves things even more so. Be the first to jump on a new platform. Eat, sleep, absorb, retweet!
Want to join our team? We’re currently recruiting for an Online Content Strategist – find out more about applying here!