How we connect, share and inspire at the Marketing Know...
28.06.22 by Louise Byrnes
At Delivery Hero there is a wealth of opportunity, and we support employees who want to continue developing their career and build new skills. This sentiment is especially true within the Brand team, with 75+ team members across 8 sub-teams, there is plenty of scope to explore possibilities within the department, as well as the wider organisation.
In this week’s article we talk to Melissa, Ayah, Ivan and Fernanda, 4 colleagues who have encountered this support first hand and moved across different teams in order to fulfil career goals and explore interests.
They tell us about their motivations for moving, the support they received and the benefits it has brought to both their personal and professional experience at Delivery Hero.
I started my journey in the company as an Editorial Content Manager in October 2020 and quickly transformed my role to an Online Content Strategist, developing and implementing B2C communications for the Delivery Hero ‘s brands across all markets.
Around 5 months ago, I transitioned into a Brand Management role to focus on strategy for our brands located in the Middle East; talabat and Hungerstation. My role shifted from managing creative campaigns for all brands, to a MENA focused role – specifically looking at research and transforming this into a strategy.
Delivery Hero is a fast paced environment and I find myself constantly learning and evolving towards a better understanding of the branding work and the ever changing MENA market. My transition into this role was smooth sailing – the Brand Management team and the local teams in the markets were all amazing and inspirational in every way. They provided me with the encouragement and support that was needed for me to settle into my new role. With so much experience, creativity and support from these teams, I have infinite knowledge at my disposal, with which I am constantly learning from and taking with me every step of the way.
I have had the pleasure of working with an inspiring team and with leaders who have paved the way for me to take on this new role. My previous role in the Content team gave me the opportunity to collaborate with the Brand Management team from a content perspective, but this quickly turned into an exciting opportunity that is now allowing me to do what I love and learn more along the way.
Delivery Hero provides so much room for opportunity and development. Being able to switch from the Content team to the Brand Management team has truly been a challenging and a rewarding experience.
I started at Delivery Hero in April 2021, as a Product Manager in the Product Branding team. Essentially, I was the in-between person between the consumer products and the brand, planning and managing the workflow of product designers and overseeing the branding aspects across rebrandings, market launches and platform migrations.
I’m now part of the Global Product team, where we work on Product Strategy and help drive a unified global vision, whilst generating synergies between the different consumer platforms.
The move from Brand to Global Product was a natural one as I was already working on a few projects with the Global Product team. They were looking to expand the team and it aligned well with my future growth interests whilst being a role I could provide more value to the company.
It’s been a seamless transition, as I am already familiar with my new team. At the same time, I am continuing to support my old team until a new PM is onboarded to ensure full continuity. I’m excited at the opportunity to be plugged into the global product landscape, and the ability to pull from my previous experience leading product teams and to utilise learnings from my recently completed MBA.
I first joined the Performance Marketing Paid Social team at Delivery Hero in March 2019. I came directly from a media agency background with experience in both SEM, paid social and community management.
Throughout my career in digital marketing, I became very interested in creative strategy since performance campaigns are so heavily impacted by the creative relevance we put forth. I knew my longer term goal was to have a more creative role; to explore opportunities to improve efficiency through channel innovation and content.
My manager and directors were extremely supportive of my interest to learn more about creative content, as they knew a creative position would be a great fit for me. I reached out to a senior leader at the time to understand where my experience and interest could fit.
After a few months, I was approached for a position within the Content Strategy team. As much as I loved the Paid Social team, I was eager to challenge the left side of my brain, and to test my creative ability, while remaining surrounded by the best corporate culture in Berlin, and the most diverse and exuberant coworkers.
Hosting workshop sessions, working closely with designers, brand strategists and local marketing leads has been a great learning experience so far, and getting to know new coworkers has also been a really enjoyable part of the process.
I started my journey at Delivery Hero as a Campaign Specialist in February 2020, I was managing the creation and adaptation of digital campaigns for our brands and global concept projects. My role included analysing the performance of the campaigns, identifying learnings and ensuring best practices.
A year later I moved to the Brand Management team, where I am currently working as a Brand Manager, specifically supporting PedidosYa and Instashop to help bring their brand vision to life. This new role touches upon strategy, research and insights, and I am able to contribute and support brands with an end to end approach, with a deeper understanding of the audience and creativity, to really make a difference for the brand.
Working within Brand Management has always been a goal of mine. Years of branding experience working within an agency, paired with my Campaign role gave me a great foundation to move to the new team. It was a new challenge and something that I had been waiting for – I couldn’t have been more excited!
I found the transition between roles a smooth one – since both subteams sit within the Brand team, it was easy to maintain open channels of communication. I think the biggest benefit for me has been the strategic, analytical and presentation skills that I have learned since being in this new role. I am analysing findings from research, using these results to build a strategy and presenting ideas and visions to central and local teams – I am continuously learning and inspired by senior leaders and fellow colleagues, and it is amazing to feel the support and be given new opportunities.
Sounds interesting to you? Check out our careers page to see current opportunities.